{"id":56449,"date":"2026-11-04T09:48:53","date_gmt":"2026-11-04T08:48:53","guid":{"rendered":"https:\/\/www.nzp.de\/?p=56449"},"modified":"2026-11-04T09:48:53","modified_gmt":"2026-11-04T08:48:53","slug":"new-property-advertising-rules-in-hungary-what-businesses-need-to-know-wekerle-plusz","status":"publish","type":"post","link":"https:\/\/www.nzp.de\/cat\/nouvelles-normes-publicitaries-per-a-propietats-a-hongria-que-han-de-saber-les-empreses-wekerle-plusz\/","title":{"rendered":"Noves normes publicit\u00e0ries per a propietats a Hongria: qu\u00e8 han de saber les empreses (Wekerle Plusz)"},"content":{"rendered":"<div>\n<p class=\"Normal\">La vostra empresa opera com a ag\u00e8ncia immobili\u00e0ria, plataforma de publicitat immobili\u00e0ria o entitat de cr\u00e8dit implicada en el programa Wekerle Plusz? El Decret del Govern n\u00fam. 411\/2026 (XI. 3.) introdueix nous requisits publicitaris i aclareix la responsabilitat dels agents immobiliaris. A continuaci\u00f3, tot el que la vostra empresa necessita saber.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Les entitats de cr\u00e8dit han d'incloure la declaraci\u00f3 seg\u00fcent en els anuncis de pr\u00e9stecs hipotecaris Wekerle Plusz:<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">\u201cLes subvencions que formen part del pr\u00e9stec hipotecari anunciat s\u00f3n proporcionades pel Govern d'Hongria.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Les ag\u00e8ncies immobili\u00e0ries i les plataformes en l\u00ednia d'anuncis immobiliaris han de mostrar el logotip del programa quan anunci\u00efn una propietat com a apta segons els criteris d'elegibilitat Wekerle Plusz. Aix\u00f2 tamb\u00e9 s'aplica a les promocions a les xarxes socials.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">El requisit tamb\u00e9 cobreix les empreses que duen a terme activitats d'ag\u00e8ncia immobili\u00e0ria sota el codi 6831 del TE\u00c1OR\u201925. Un decret ministerial separat estableix els requisits detallats per a la visualitzaci\u00f3 de la informaci\u00f3 i l'\u00fas del logotip.<\/p>\n<\/div>\n<div>\n<h2 class=\"Normal\">Quan poden els agents estar exempts de responsabilitat per danys?<\/h2>\n<\/div>\n<div>\n<p class=\"Normal\">Segons la nova norma, els agents immobiliaris i les plataformes publicit\u00e0ries en l\u00ednia no s\u00f3n responsables de les p\u00e8rdues que es produeixin quan, a causa d'informaci\u00f3 inexacta subministrada pel venedor, una propietat anunciada resulti no complir els criteris d'elegibilitat estatutaris del programa.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Aix\u00f2 no \u00e9s una exempci\u00f3 general: la conducta enganyosa de l'agent encara pot tenir conseq\u00fc\u00e8ncies legals, i els requisits de protecci\u00f3 del consumidor continuen aplicant-se.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Les esmenes van entrar en vigor generalment el 4 de novembre de 2026; certes disposicions que regulen la transici\u00f3 des d'Otthon Start s'apliquen a partir del 16 de novembre de 2026.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Reviseu els vostres anuncis, assegureu-vos que les divulgacions requerides i la imatge de marca estiguin en ordre, i conserveu els registres de la informaci\u00f3 rebuda dels venedors. Aquests registres tamb\u00e9 poden ser importants quan us acolliu a l'exempci\u00f3 de responsabilitat.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">No est\u00e0s segur de si els teus anuncis compleixen els nous requisits? Contacta'ns per parlar del compliment publicitari i de la responsabilitat de la teva empresa com a intermediari immobiliari.<\/p>\n<\/div>\n<div style=\"position: absolute; width: 1px; height: 1px; margin: -1px; padding: 0px; border: 0px; overflow: hidden; clip: rect(0px, 0px, 0px, 0px); clip-path: inset(50%); white-space: nowrap;\" role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/div>\n<div style=\"position: absolute; width: 1px; height: 1px; margin: -1px; padding: 0px; border: 0px; overflow: hidden; clip: rect(0px, 0px, 0px, 0px); clip-path: inset(50%); white-space: nowrap;\" role=\"alert\" aria-live=\"assertive\" aria-atomic=\"true\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Does your business operate as an estate agency, property advertising platform or credit institution involved in the Wekerle Plusz programme? Government Decree No. 411\/2026 (XI. 3.) introduces new advertising requirements and clarifies estate agents\u2019 liability. Here is what your business needs to know. Credit institutions must include the following statement in advertisements for Wekerle Plusz [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":56450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139],"tags":[],"class_list":["post-56449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Does your business operate as an estate agency, property advertising platform or credit institution involved in the Wekerle Plusz programme? Government Decree No. 411\/2026 (XI. 3.) introduces new advertising requirements and clarifies estate agents\u2019 liability. Here is what your business needs to know. 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