{"id":55627,"date":"2018-01-07T13:09:59","date_gmt":"2018-01-07T12:09:59","guid":{"rendered":"https:\/\/www.nzp.de\/?p=55627"},"modified":"2026-08-10T13:15:07","modified_gmt":"2026-08-10T11:15:07","slug":"antitrust-law-with-particular-regard-to-e-commerce","status":"publish","type":"post","link":"https:\/\/www.nzp.de\/es\/antitrust-law-with-particular-regard-to-e-commerce\/","title":{"rendered":"Antitrust Law, with Particular Regard to E-Commerce"},"content":{"rendered":"<p>One of the particularly interesting decisions of 2017 was undoubtedly the order of the Higher Regional Court of D\u00fcsseldorf (OLG D\u00fcsseldorf) of 5 April 2017 in the so-called \u201cAsics\u201d case. According to the court, in selective distribution systems a general prohibition imposed on dealers against using price comparison systems infringes antitrust law and is therefore invalid. In cases where franchise systems operate as selective distribution systems, this is therefore of considerable importance; the careful structuring of the online sales system should generally be a primary consideration.<\/p>\n<p>Also in the field of selective distribution, but more generally with regard to online sales, the judgment of the Court of Justice of the European Union of 6 December 2017 in the \u201cCoty\u201d case is of interest. In that judgment, the Court confirmed \u2014 at least in the case of \u201cluxury goods\u201d \u2014 that a prohibition on involving recognisable external platforms may be permissible. However, what qualifies as a \u201cluxury good\u201d remains far from fully clarified in light of the practice of competition authorities and previous case law. It also remains an open question how this can be reconciled with the previously stricter practice of the German Federal Cartel Office. As a rule, however, a general prohibition on online sales should continue to be regarded as problematic. In the \u201cCoty\u201d case, the Court expressly noted that the clause at issue did not constitute a general prohibition on internet sales.<\/p>\n<p>The European Commission\u2019s sector inquiry into e-commerce of 10 May 2017 is also worth mentioning. In that inquiry, the Commission addressed, among other things, prohibitions on price comparison engines, geo-blocking and best-price clauses.<\/p>\n<p>Prohibition of Resale Price Maintenance in Retail Food Trade<br \/>\nA paper published by the German Federal Cartel Office in July 2017 is likewise noteworthy. It deals, among other things, with agreements on fixed and minimum prices, recommended retail prices, promotional campaigns and subsequent agreements. The paper also discusses price fixing that may exceptionally be permissible under Article 101(3) TFEU \/ Section 2(1) GWB. According to the Federal Cartel Office, \u201cin sales practice [\u2026] vertical resale price maintenance may be justified [\u2026] in particular in three areas: the market launch of new products, short-term promotional campaigns in franchise or similar systems, and the elimination of free-rider problems for products requiring intensive advice.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the particularly interesting decisions of 2017 was undoubtedly the order of the Higher Regional Court of D\u00fcsseldorf (OLG D\u00fcsseldorf) of 5 April 2017 in the so-called \u201cAsics\u201d case. According to the court, in selective distribution systems a general prohibition imposed on dealers against using price comparison systems infringes antitrust law and is therefore [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":55628,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-55627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"One of the particularly interesting decisions of 2017 was undoubtedly the order of the Higher Regional Court of D\u00fcsseldorf (OLG D\u00fcsseldorf) of 5 April 2017 in the so-called \u201cAsics\u201d case. According to the court, in selective distribution systems a general prohibition imposed on dealers against using price comparison systems infringes antitrust law and is therefore\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Vajk Varai-Jeges\"\/>\n\t<meta name=\"google-site-verification\" content=\"0ZCEmvP3Jss6hqLOqbcJenXmykbTzE02xFLyiDZx5i8\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.nzp.de\/es\/antitrust-law-with-particular-regard-to-e-commerce\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/antitrust-law-with-particular-regard-to-e-commerce\\\/#article\",\"name\":\"Antitrust Law, with Particular Regard to E-Commerce | NZP NAGY LEGAL\",\"headline\":\"Antitrust Law, with Particular Regard to E-Commerce\",\"author\":{\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/author\\\/vajk-varai-jegesnzp-de\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.nzp.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Designer_71.png\",\"width\":1536,\"height\":1024},\"datePublished\":\"2018-01-07T13:09:59+01:00\",\"dateModified\":\"2026-08-10T13:15:07+02:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/antitrust-law-with-particular-regard-to-e-commerce\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/antitrust-law-with-particular-regard-to-e-commerce\\\/#webpage\"},\"articleSection\":\"News\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/antitrust-law-with-particular-regard-to-e-commerce\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nzp.de\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/category\\\/news\\\/#listItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/category\\\/news\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/antitrust-law-with-particular-regard-to-e-commerce\\\/#listItem\",\"name\":\"Antitrust Law, with Particular Regard to E-Commerce\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/antitrust-law-with-particular-regard-to-e-commerce\\\/#listItem\",\"position\":3,\"name\":\"Antitrust Law, with Particular Regard to E-Commerce\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/#organization\",\"name\":\"NZP NAGY LEGAL\",\"description\":\"Deutsches und Internationales Wirtschaftsrecht\",\"url\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.nzp.de\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-nzp_logo_w.png\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/antitrust-law-with-particular-regard-to-e-commerce\\\/#organizationLogo\",\"width\":270,\"height\":87},\"image\":{\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/antitrust-law-with-particular-regard-to-e-commerce\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/author\\\/vajk-varai-jegesnzp-de\\\/#author\",\"url\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/author\\\/vajk-varai-jegesnzp-de\\\/\",\"name\":\"Vajk Varai-Jeges\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/antitrust-law-with-particular-regard-to-e-commerce\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8e57566dff855031fe61ccc842435b6ba2a68e93d8ec6bff9d1d2e99e0981012?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Vajk Varai-Jeges\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/antitrust-law-with-particular-regard-to-e-commerce\\\/#webpage\",\"url\":\"https:\\\/\\\/www.nzp.de\\\/es\\\/antitrust-law-with-particular-regard-to-e-commerce\\\/\",\"name\":\"Antitrust Law, with Particular Regard to E-Commerce | NZP NAGY LEGAL\",\"description\":\"One of the particularly interesting decisions of 2017 was undoubtedly the order of the Higher Regional Court of D\\u00fcsseldorf (OLG D\\u00fcsseldorf) of 5 April 2017 in the so-called \\u201cAsics\\u201d case. 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11:09:59","updated":"2026-08-10 12:11:09","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.nzp.de\/es\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.nzp.de\/es\/category\/news\/\" title=\"News\">News<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tAntitrust Law, with Particular Regard to E-Commerce\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.nzp.de\/es"},{"label":"News","link":"https:\/\/www.nzp.de\/es\/category\/news\/"},{"label":"Antitrust Law, with Particular Regard to 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