{"id":56449,"date":"2026-11-04T09:48:53","date_gmt":"2026-11-04T08:48:53","guid":{"rendered":"https:\/\/www.nzp.de\/?p=56449"},"modified":"2026-11-04T09:48:53","modified_gmt":"2026-11-04T08:48:53","slug":"new-property-advertising-rules-in-hungary-what-businesses-need-to-know-wekerle-plusz","status":"publish","type":"post","link":"https:\/\/www.nzp.de\/es\/nuevas-normas-sobre-publicidad-inmobiliaria-en-hungria-lo-que-deben-saber-las-empresas-wekerle-plusz\/","title":{"rendered":"Nuevas normas sobre publicidad inmobiliaria en Hungr\u00eda: lo que deben saber las empresas (Wekerle Plusz)"},"content":{"rendered":"<div>\n<p class=\"Normal\">\u00bfTu empresa opera como agencia inmobiliaria, plataforma de anuncios inmobiliarios o entidad de cr\u00e9dito participante en el programa Wekerle Plusz? El Decreto del Gobierno n.\u00ba 411\/2026 (3 de noviembre) introduce nuevos requisitos publicitarios y aclara la responsabilidad de los agentes inmobiliarios. Esto es lo que tu empresa debe saber.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Las entidades de cr\u00e9dito deben incluir la siguiente declaraci\u00f3n en los anuncios publicitarios de los pr\u00e9stamos hipotecarios \u00abWekerle Plusz\u00bb:<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">\u201cLas ayudas que forman parte del pr\u00e9stamo hipotecario anunciado son concedidas por el Gobierno de Hungr\u00eda\u201d.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Las agencias inmobiliarias y las plataformas de anuncios inmobiliarios en l\u00ednea deben mostrar el logotipo del programa cuando anuncien que una vivienda cumple los criterios de elegibilidad de Wekerle Plusz. Esto tambi\u00e9n se aplica a las promociones en las redes sociales.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Este requisito tambi\u00e9n se aplica a las empresas que desarrollan actividades de intermediaci\u00f3n inmobiliaria bajo el c\u00f3digo 6831 del TE\u00c1OR\u201925. Un decreto ministerial independiente establece los requisitos detallados para la exposici\u00f3n de la informaci\u00f3n y el uso del logotipo.<\/p>\n<\/div>\n<div>\n<h2 class=\"Normal\">\u00bfEn qu\u00e9 casos pueden quedar exentos los agentes de la responsabilidad por da\u00f1os y perjuicios?<\/h2>\n<\/div>\n<div>\n<p class=\"Normal\">Seg\u00fan la nueva normativa, las agencias inmobiliarias y las plataformas de publicidad en l\u00ednea no se hacen responsables de las p\u00e9rdidas que se produzcan cuando, debido a informaci\u00f3n inexacta facilitada por el vendedor, resulte que una propiedad anunciada no cumple los criterios legales de elegibilidad del programa.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">No se trata de una exenci\u00f3n general: la conducta enga\u00f1osa del propio agente puede seguir acarreando consecuencias jur\u00eddicas, y siguen siendo de aplicaci\u00f3n los requisitos en materia de protecci\u00f3n del consumidor.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Las modificaciones entraron en vigor, en general, el 4 de noviembre de 2026; algunas disposiciones relativas a la transici\u00f3n desde Otthon Start se aplican a partir del 16 de noviembre de 2026.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Revisa tus anuncios, aseg\u00farate de que figuren las indicaciones obligatorias y la identificaci\u00f3n de la marca, y conserva un registro de la informaci\u00f3n recibida de los vendedores. Estos registros tambi\u00e9n pueden resultar importantes a la hora de acogerse a la exenci\u00f3n de responsabilidad.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">\u00bfNo est\u00e1s seguro de si tus anuncios cumplen los nuevos requisitos? Ponte en contacto con nosotros para analizar el cumplimiento normativo de la publicidad de tu empresa y tu responsabilidad como intermediario inmobiliario.<\/p>\n<\/div>\n<div style=\"position: absolute; width: 1px; height: 1px; margin: -1px; padding: 0px; border: 0px; overflow: hidden; clip: rect(0px, 0px, 0px, 0px); clip-path: inset(50%); white-space: nowrap;\" role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/div>\n<div style=\"position: absolute; width: 1px; height: 1px; margin: -1px; padding: 0px; border: 0px; overflow: hidden; clip: rect(0px, 0px, 0px, 0px); clip-path: inset(50%); white-space: nowrap;\" role=\"alert\" aria-live=\"assertive\" aria-atomic=\"true\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Does your business operate as an estate agency, property advertising platform or credit institution involved in the Wekerle Plusz programme? Government Decree No. 411\/2026 (XI. 3.) introduces new advertising requirements and clarifies estate agents\u2019 liability. Here is what your business needs to know. Credit institutions must include the following statement in advertisements for Wekerle Plusz [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":56450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139],"tags":[],"class_list":["post-56449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Does your business operate as an estate agency, property advertising platform or credit institution involved in the Wekerle Plusz programme? 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