Avrupa t\u00fcketicinin korunmas\u0131 alan\u0131nda \u00f6nemli bir ad\u0131m daha at\u0131lm\u0131\u015ft\u0131r. Avrupa Parlamentosu daha \u00f6nce \u00e7evrimi\u00e7i yay\u0131n hizmetlerinde co\u011frafi engellemeyi yasaklama karar\u0131 alm\u0131\u015ft\u0131. Buna g\u00f6re, bir hizmet yaln\u0131zca t\u00fcketicinin hizmet sa\u011flay\u0131c\u0131s\u0131ndan farkl\u0131 bir \u00dcye Devlette bulunmas\u0131 nedeniyle eri\u015fime kapat\u0131lamaz. B\u00f6ylece t\u00fcketicilerin, konumlar\u0131n\u0131 VPN arac\u0131l\u0131\u011f\u0131yla de\u011fi\u015ftirmek gibi hukuken belirsiz y\u00f6ntemlere ba\u015fvurmalar\u0131na art\u0131k gerek kalmayacakt\u0131r.<\/p>\n
Yeni kabul edilen d\u00fczenlemeler daha da ileri gitmektedir: \u00c7evrimi\u00e7i ticarette teslimat ve \u00f6deme ko\u015fullar\u0131 bak\u0131m\u0131ndan t\u00fcketicinin bulundu\u011fu yere dayal\u0131 ayr\u0131mc\u0131l\u0131k da yasaklanmaktad\u0131r. B\u00f6ylece t\u00fcketiciler, ba\u015fka \u00dcye Devletlerde sunulan \u00e7evrimi\u00e7i kampanyalardan ve daha avantajl\u0131 ko\u015fullardan, t\u0131pk\u0131 s\u0131n\u0131r\u0131 fiziksel olarak ge\u00e7erek ba\u015fka bir \u00fclkedeki ma\u011fazadan daha uygun fiyatl\u0131 \u00fcr\u00fcn sat\u0131n alabilecekleri gibi yararlanabilecektir.<\/p>\n
Yeni kurallar uyar\u0131nca a\u015fa\u011f\u0131daki ger\u00e7ek hayattan \u00f6rnek art\u0131k m\u00fcmk\u00fcn olmayacakt\u0131r:<\/p>\n
Bir Alman vatanda\u015f\u0131, Ren Nehri\u2019nin bat\u0131 yakas\u0131nda, Fransa\u2019da ya\u015famaktad\u0131r. Almanya pazar\u0131na y\u00f6nelik \u00e7evrimi\u00e7i bir kampanya kapsam\u0131nda bir kahve makinesini Fransa\u2019daki fiyat\u0131n\u0131n \u00e7ok alt\u0131nda sat\u0131n alabilece\u011fini fark eder. Ancak sipari\u015fini tamamlamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131nda teslimat adresiyle ilgili s\u00fcrekli hata mesajlar\u0131 al\u0131r ve sonunda internet sitesinin Frans\u0131zca s\u00fcr\u00fcm\u00fcne y\u00f6nlendirilir. Burada ise ayn\u0131 kahve makinesi \u00e7ok daha y\u00fcksek bir fiyattan sunulmaktad\u0131r.<\/p>\n
Yeni kurallar sonucunda:<\/p>\n
Bununla birlikte co\u011frafi engelleme, en az\u0131ndan \u015fimdilik, g\u00fcnl\u00fck ya\u015famdan tamamen ortadan kalkmayacakt\u0131r. Geleneksel televizyon yay\u0131n hizmetleri belirli b\u00f6lgesel k\u0131s\u0131tlamalara tabi olmaya devam edecektir. Bu nedenle BBC veya ARD gibi kanallara Macaristan\u2019dan \u00e7evrimi\u00e7i ve s\u0131n\u0131rs\u0131z \u015fekilde eri\u015fmek m\u00fcmk\u00fcn olmayabilir.<\/p>\n
Buna ra\u011fmen yeni kurallar, t\u00fcketicilerin di\u011fer AB \u00dcye Devletlerinde bulunan i\u015fletmelerden \u00fcr\u00fcn sat\u0131n almalar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131racakt\u0131r. Bunun sonucunda rekabetin artmas\u0131 ve t\u00fcketicilerin kendi \u00fclkelerinde dahi daha geni\u015f bir \u00fcr\u00fcn yelpazesine daha avantajl\u0131 fiyatlarla eri\u015febilmesi beklenmektedir.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"
European consumer protection has reached another important milestone. The European Parliament had already decided to prohibit geoblocking in relation to streaming services, meaning that a service may no longer be made unavailable to a consumer merely because that consumer is physically located in a different Member State from the service provider. Consumers therefore no longer […]<\/p>\n","protected":false},"author":32,"featured_media":55521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-55519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t