{"id":56449,"date":"2026-11-04T09:48:53","date_gmt":"2026-11-04T08:48:53","guid":{"rendered":"https:\/\/www.nzp.de\/?p=56449"},"modified":"2026-11-04T09:48:53","modified_gmt":"2026-11-04T08:48:53","slug":"new-property-advertising-rules-in-hungary-what-businesses-need-to-know-wekerle-plusz","status":"publish","type":"post","link":"https:\/\/www.nzp.de\/tr\/macaristandaki-yeni-emlak-ilan-kurallari-isletmelerin-bilmesi-gerekenler-wekerle-plusz\/","title":{"rendered":"Macaristan\u2019da Emlak \u0130lanlar\u0131na \u0130li\u015fkin Yeni Kurallar: \u0130\u015fletmelerin Bilmesi Gerekenler (Wekerle Plusz)"},"content":{"rendered":"<div>\n<p class=\"Normal\">\u0130\u015fletmeniz bir emlak acentesi, gayrimenkul ilan platformu veya Wekerle Plusz program\u0131na dahil bir kredi kurumu olarak faaliyet g\u00f6steriyor mu? 411\/2026 (XI. 3.) say\u0131l\u0131 H\u00fck\u00fcmet Kararnamesi, yeni reklamc\u0131l\u0131k gerekliliklerini getiriyor ve emlak acentelerinin sorumluluklar\u0131n\u0131 netle\u015ftiriyor. \u0130\u015fletmenizin bilmesi gerekenler \u015funlard\u0131r.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Kredi kurulu\u015flar\u0131, Wekerle Plusz konut kredileriyle ilgili reklamlar\u0131nda a\u015fa\u011f\u0131daki a\u00e7\u0131klamay\u0131 yerle\u015ftirmek zorundad\u0131r:<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">\u201c\u0130lan edilen konut kredisinin bir par\u00e7as\u0131n\u0131 olu\u015fturan destekler, Macaristan H\u00fck\u00fcmeti taraf\u0131ndan sa\u011flanmaktad\u0131r.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Emlak\u00e7\u0131lar ve \u00e7evrimi\u00e7i emlak ilan platformlar\u0131, bir gayrimenkul\u00fcn Wekerle Plusz uygunluk kriterlerini kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 belirtirken program\u0131n logosunu sergilemek zorundad\u0131r. Bu kural, sosyal medyadaki tan\u0131t\u0131mlar i\u00e7in de ge\u00e7erlidir.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Bu zorunluluk, TE\u00c1OR\u201925 kod 6831 kapsam\u0131nda emlak komisyonculu\u011fu faaliyetleri y\u00fcr\u00fcten i\u015fletmeleri de kapsamaktad\u0131r. Bilgilerin sergilenmesi ve logonun kullan\u0131lmas\u0131yla ilgili ayr\u0131nt\u0131l\u0131 \u015fartlar, ayr\u0131 bir bakanl\u0131k kararnamesinde belirtilmi\u015ftir.<\/p>\n<\/div>\n<div>\n<h2 class=\"Normal\">Temsilciler Ne Zaman Zarar Sorumlulu\u011fundan Muaf Olabilirler?<\/h2>\n<\/div>\n<div>\n<p class=\"Normal\">Yeni d\u00fczenlemeye g\u00f6re, sat\u0131c\u0131 taraf\u0131ndan sa\u011flanan yanl\u0131\u015f bilgiler nedeniyle ilan edilen bir gayrimenkul\u00fcn program\u0131n yasal uygunluk kriterlerini kar\u015f\u0131lamad\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131\u011f\u0131nda, emlak\u00e7\u0131lar ve \u00e7evrimi\u00e7i reklam platformlar\u0131 bu durumdan kaynaklanan zararlardan sorumlu tutulmayacakt\u0131r.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Bu, genel bir muafiyet de\u011fildir: Bir acentenin kendi yan\u0131lt\u0131c\u0131 davran\u0131\u015flar\u0131 yine de hukuki sonu\u00e7lar do\u011furabilir ve t\u00fcketiciyi koruma h\u00fck\u00fcmleri ge\u00e7erlili\u011fini s\u00fcrd\u00fcr\u00fcr.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">De\u011fi\u015fiklikler genel olarak 4 Kas\u0131m 2026 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015ftir; Otthon Start\u2019tan ge\u00e7i\u015fi d\u00fczenleyen baz\u0131 h\u00fck\u00fcmler ise 16 Kas\u0131m 2026 tarihinden itibaren ge\u00e7erlidir.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Reklamlar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin, gerekli a\u00e7\u0131klamalar\u0131n ve marka bilgilerinin yer ald\u0131\u011f\u0131ndan emin olun ve sat\u0131c\u0131lardan ald\u0131\u011f\u0131n\u0131z bilgilerin kay\u0131tlar\u0131n\u0131 tutun. Bu kay\u0131tlar, sorumluluk muafiyetinden yararlan\u0131rken de \u00f6nemli olabilir.<\/p>\n<\/div>\n<div>\n<p class=\"Normal\">Reklamlar\u0131n\u0131z\u0131n yeni gerekliliklere uygun olup olmad\u0131\u011f\u0131ndan emin de\u011fil misiniz? \u0130\u015fletmenizin reklamlara ili\u015fkin uyum durumu ve emlak arac\u0131s\u0131 olarak sorumluluklar\u0131n\u0131z\u0131 g\u00f6r\u00fc\u015fmek i\u00e7in bizimle ileti\u015fime ge\u00e7in.<\/p>\n<\/div>\n<div style=\"position: absolute; width: 1px; height: 1px; margin: -1px; padding: 0px; border: 0px; overflow: hidden; clip: rect(0px, 0px, 0px, 0px); clip-path: inset(50%); white-space: nowrap;\" role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/div>\n<div style=\"position: absolute; width: 1px; height: 1px; margin: -1px; padding: 0px; border: 0px; overflow: hidden; clip: rect(0px, 0px, 0px, 0px); clip-path: inset(50%); white-space: nowrap;\" role=\"alert\" aria-live=\"assertive\" aria-atomic=\"true\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Does your business operate as an estate agency, property advertising platform or credit institution involved in the Wekerle Plusz programme? Government Decree No. 411\/2026 (XI. 3.) introduces new advertising requirements and clarifies estate agents\u2019 liability. Here is what your business needs to know. Credit institutions must include the following statement in advertisements for Wekerle Plusz [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":56450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139],"tags":[],"class_list":["post-56449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Does your business operate as an estate agency, property advertising platform or credit institution involved in the Wekerle Plusz programme? 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